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Saxdor partnered with Cadentia to create the first AI-powered digital companion in leisure boating, turning its vision of smarter, more personal customer connections into reality. Cadentia exists to help companies move from one-off service models to ongoing relationships, and its AI companions listen, learn, and respond in real time, replacing traditional reactive support tools with continuous, two-way interaction.

Our collaboration began at Boot Düsseldorf 2025, where Saxdor launched Saxdor AI and its Virtual Showroom, moving from concept to live demo in just four weeks. Visitors explored the fleet, designed their dream yacht, and experienced the brand in a new way. By June, Saxdor AI expanded to the global dealer network, offering a 24/7 digital expert that provides instant product details, configuration support, and customer answers across all time zones.

Erna Rusi, Saxdor's CEO, said it best: a great boating experience is more than just the boat. Bringing the seamless and intuitive touch people expect in daily life to the water lets owners skip the hassle and just enjoy the ride.

At the Cannes Yachting Festival in September, Saxdor AI became a true owner's companion. Acting as a co-pilot, it serves as a dynamic manual that owners can query at any time. It interprets automatic alerts, explains situations and recommends clear actions. Interactive onboarding, service scheduling and round-the-clock support make ownership easier, safer and more enjoyable.

Saxdor AI is a lot more than a digital manual. It provides continuous two-way engagement, supports sales, helps dealers scale and gives every owner a personal guide from day one. In trust-driven fields such as leisure boating, that shift reshapes how brands and customers connect. Saxdor AI shows how fast it can happen, moving from concept to launch in a few weeks and delivering clear value to both owners and the brand.

Events are about discovering, learning and connecting, but navigating them can be overwhelming. Schedules are packed, venues are large, and finding the right programme, exhibitor or stage often takes more time than expected.

Cadentia, together with Messukeskus, set out to explore how AI could transform the way people move through and interact at large fairs. The goal was an AI companion that makes every visit more personal, interactive and seamless.

Our journey began at the Auto 25 fair in March 2025, where Cadentia built a proof of concept in one week. Visitors tested the AI guide on site and gave feedback through live interviews. The results were clear: AI adds real value in a fast-paced fair environment by helping people find what they need faster and with less stress.

The next step was a public beta at Lapsimessut, Finland's biggest family fair. Thousands of visitors used the AI companion to plan their day, navigate the venue and stay updated with live programme changes.

Messukeskus rolled the AI guide out to its flagship fairs in autumn 2025. Visitors to Kirjamessut, Finland's largest fair with more than 100,000 annual attendees, get real-time guidance, contextual recommendations and richer interactive features.

For visitors, the AI guide means less time searching and more time enjoying the event. For exhibitors, it creates stronger connections with potential customers. And for Messukeskus, it's a new way to set the standard for modern event experiences.